Luxury lifestyle retailer The White Company has announced it is 
relocating to a new warehousing and distribution centre in Northampton. 
        
             The company is moving from Brackmills Industrial Estate 
to larger premises at Aviva Investor’s Swan Valley Distribution Park - 
also home to brewery giants Carlsberg - due to continued business 
expansion. 
It has taken 191,114 sq ft of warehouse space on Cob Drive, on a 20-year lease, with a ten-year break. 
The White Company specialises in supplying everyday luxuries for the home and began life as a 12-page mail order brochure.
Today it has more than 50 retail stores.
CFO
 for The White Company Phil Clarke, said: “The White Company has made a 
decision to relocate its existing premises within a five mile radius of 
its current location in order to protect the current distribution and 
contact centre teams and to demonstrate a real commitment to invest in 
our people in Northampton.”
Swan Valley is comprises 154,603 sq ft of warehousing space and 31,474 sq ft of offices on a self contained site of 8.2 acres.
Mike
 Green of Aviva Investors, said: “Swan Valley is one of our flagship 
distribution parks and we expected strong interest in this unit.”
The
 industrial estate now boasts an impressive list of tenants including 
major brands such as Carlsberg, Levi’s, Morrisons, Royal Mail, J 
Sainsbury and BMW.
The White Company is set to complete the move later in 2014.
Source: northamptonchron.co.uk 
 
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